As a public relations professional in the CLE (that’s Cleveland for those of you that aren’t familiar with the greatest city in the world), I have a thrist for knowledge. Maybe it’s a curiosity, or maybe it is simply because I love to be in the know. But no matter what, mydesire to know more, lead me to West Virginia University in August 2009, where after nine years out of college I decided to pursue my master’s degree in integrated marketing communications (IMC).

At first, I thought I was crazy with taking on yet another responsibility, but then I quickly realized that I loved learning, especially about a topic that directly pertains to what I do in my everyday life. This blog sheds light on IMC, and in particular emerging media. It details my journey as I continue to gain IMC perspective.


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