The alarm goes off. I immediately turn over and grab for my smart phone. I check my email (both work and professional); see if I missed any text messages while I was in dreamland; review my Twitter and Facebook feeds; jump to the local news site for major headlines and the weather; make a Words with Friends move; and maybe even read a few of my favorite blogs.
It’s just another typical morning for me, and it is evident that emerging media is part of my daily routine. Some may say I’m addicted. I prefer to say that I like to be connected. I’m not alone in my need to immediately look to my social media sites in the morning. In fact, according to a 2010 survey from Retrvo, nearly half of American adults check social networking sites before they are out of bed. In addition, 16% say this is how they get their daily news. Look at more fun facts from this survey, here.
Do you have the same morning routine as me? Do you think you might be addicted to social media? Look at this checklist to see if you exhibit the signs of a social media addict.
Now, all kidding aside, emerging media is a part of our daily lives, and this is what makes it so very important to us – whether you are constantly logging onto various websites or not. It is how we interact with friends (both new and old), how we get our news and how we expand our horizons. It is the new way to communicate, making it critical to both understand and embrace.
We live in a world that continues to change and evolve, which makes emerging media so compelling. Every day, it is different. What is new today, may not be new tomorrow. Remember MySpace? Remember at one time when a company having a blog was so very unique? Remember when you had to call a number to interact with the customer service department of a company?
Why all these questions? Because, the answers to them demonstrate how the media world in which we live has changed. Our world is content-driven – content can be developed quicker and distributed quicker. We live in a society that has emerged itself in media, making emerging media a critical component to our daily lives as marketers and citizens. Look at this speech from Michael Pranikoffs the director of emerging media for PRNewswire. Here he talks about how emerging media is a very much a part of our lives, even if we do not realize it.
Did anything in this video surprise you?