Content is King

You have a brand website. You have a blog. You have social media networks. You have banner ads. And, yes the list of tools and resources you utilize on a daily basis to extend your brand’s awareness and educate consumers goes on and on and on. But, how do you make sure that you have fresh and interesting content to keep consumers coming back for more? 

Content is key to the success of your emerging media efforts. Even back in 1996, Bill Gates commented that content would be king of the internet kingdom and drive its overall success. But as Gates points out, the word “content” takes on an even broader meaning now that marketing has shifted to an online presence.  No longer is content simply just newsletter stories. It is videos, podcasts, tweets and Facebook posts. It is the lifeblood of the brand, and it must be interesting enough for people to share with others, and it must encourage people to interact with the brand. If it does not accomplish these two objectives, then you may have to rethink your content…and overall emerging media strategy.

Ask questions. Be creative. Provide thought leadership on trends. Check out this recent article from USA Today for more tips. And while it may be geared toward small business owners, it provides valuable ideas that any brand can use – regardless of size.

Yet, how do you plan for great content? Yes, sometimes inspiration just comes to you, but let’s face it, even the greatest marketer hits creative roadblocks. I tend to either brainstorm or walk away from the task and work on a completely different project. Yes, I know these are two very different approaches, but each has proven beneficial to me. Maybe those suggestions will help you, maybe they will not. This list also provides some great ideas to get those creative content juices flowing. Are there any creative content approaches that are missing?

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Coffee, Shower, Emerging Media…Just A Part of the Daily Routine

The alarm goes off. I immediately turn over and grab for my smart phone. I check my email (both work and professional);  see if I missed any text messages while I was in dreamland; review my Twitter and Facebook feeds; jump to the local news site for major headlines and the weather; make a Words with Friends move; and maybe even read a few of my favorite blogs. 

It’s just another typical morning for me, and it is evident that emerging media is part of my daily routine. Some may say I’m addicted. I prefer to say that I like to be connected. I’m not alone in my need to immediately look to my social media sites in the morning.  In fact, according to a 2010 survey from Retrvo, nearly half of American adults check social networking sites before they are out of bed. In addition, 16% say this is how they get their daily news. Look at more fun facts from this survey, here.

Do you have the same morning routine as me? Do you think you might be addicted to social media? Look at this checklist to see if you exhibit the signs of a social media addict.

Now, all kidding aside, emerging media is a part of our daily lives, and this is what makes it so very important to us – whether you are constantly logging onto various websites or not. It is how we interact with friends (both new and old), how we get our news and how we expand our horizons. It is the new way to communicate, making it critical to both understand and embrace.

We live in a world that continues to change and evolve, which makes emerging media so compelling. Every day, it is different. What is new today, may not be new tomorrow. Remember MySpace? Remember at one time when a company having a blog was so very unique? Remember when you had to call a number to interact with the customer service department of a company?

Why all these questions? Because, the answers to them demonstrate how the media world in which we live has changed. Our world is content-driven – content can be developed quicker and distributed quicker. We live in a society that has emerged itself in media, making emerging media a critical component to our daily lives as marketers and citizens. Look at this speech from Michael Pranikoffs the director of emerging media for PRNewswire. Here he talks about how emerging media is a very much a part of our lives, even if we do not realize it.

Did anything in this video surprise you?