Super Sunday: Twitter and its Social Media Strength

By now, we have all recovered from Super Bowl Sunday festivities, and we have gone about our normal daily routines. Well, unless you are still sulking in the Patriots loss and celebrating the Giants victory.

According to NBC News, this Super Bowl was the most watched event in American history, but the Super Bowl didn’t only set records on the airwaves, it also set them on Twitter. In fact, according to an article in the Washington Post, there were 12,233 tweets per second at the end of the game. This demonstrates one thing: the power of social media, and in particular, Twitter.

I knew this week’s blog post would have to center on the Super Bowl, but I wasn’t quite sure as to how. Would I focus on Madonna’s halftime performance, or would I focus on the fact that Peyton Manning was never shown during the telecast? Or could I talk about how Gieselle Bunchen’s comments about New England’s receivers went viral? The options were endless, but when I saw the statistic on how many tweets were sent, I knew I had my topic.

While many have questioned the power of Twitter (how can you fully express yourself in 140 characters?), the microblogging site is experiencing tremendous growth with more and more people flocking to it. One of the reasons to explain the site’s growth is word of mouth. Simply put, people are talking about the site and wanting to see what it has to offer. A study conducted by MIT found that early adopters of Twitter were young techies in cities such as Boston and San Francisco. When these individuals started to talk about the site, buzz grew and more and more people found the power that is Twitter.

One of the most powerful components of Twitter is that it allows individuals to engage with both individuals and brands. Twitter places a wide variety of information on a vast amount of topics at your fingertips. In fact, according to Twitter’s Adam Bain, 80% of Twitter users click on a link to find out more information. The other 20% either retweet or tweet. These statistics provide strong insight into what Twitter brings to the table for companies and individuals. Twitter affords people the opportunity to share information – articles, surveys, videos, pictures and more.

Twitter celebrated Super Sunday with a super strong showing, and this momentum should carry it through the kickoff to next football season and beyond. But, what do you think? Is Twitter going to maintain its strong position? Or, is it even the strongest social medium out there?

Coffee, Shower, Emerging Media…Just A Part of the Daily Routine

The alarm goes off. I immediately turn over and grab for my smart phone. I check my email (both work and professional);  see if I missed any text messages while I was in dreamland; review my Twitter and Facebook feeds; jump to the local news site for major headlines and the weather; make a Words with Friends move; and maybe even read a few of my favorite blogs. 

It’s just another typical morning for me, and it is evident that emerging media is part of my daily routine. Some may say I’m addicted. I prefer to say that I like to be connected. I’m not alone in my need to immediately look to my social media sites in the morning.  In fact, according to a 2010 survey from Retrvo, nearly half of American adults check social networking sites before they are out of bed. In addition, 16% say this is how they get their daily news. Look at more fun facts from this survey, here.

Do you have the same morning routine as me? Do you think you might be addicted to social media? Look at this checklist to see if you exhibit the signs of a social media addict.

Now, all kidding aside, emerging media is a part of our daily lives, and this is what makes it so very important to us – whether you are constantly logging onto various websites or not. It is how we interact with friends (both new and old), how we get our news and how we expand our horizons. It is the new way to communicate, making it critical to both understand and embrace.

We live in a world that continues to change and evolve, which makes emerging media so compelling. Every day, it is different. What is new today, may not be new tomorrow. Remember MySpace? Remember at one time when a company having a blog was so very unique? Remember when you had to call a number to interact with the customer service department of a company?

Why all these questions? Because, the answers to them demonstrate how the media world in which we live has changed. Our world is content-driven – content can be developed quicker and distributed quicker. We live in a society that has emerged itself in media, making emerging media a critical component to our daily lives as marketers and citizens. Look at this speech from Michael Pranikoffs the director of emerging media for PRNewswire. Here he talks about how emerging media is a very much a part of our lives, even if we do not realize it.

Did anything in this video surprise you?